There is nothing more important than a clean email list when it comes to the success of an email marketing campaign. Clean data allows you to get your message across to customers and prospects and it also helps you understand what those individuals and businesses want from your company.
As 2020 comes to a close here is a collection of our top viewed articles from the past year.
The most effective way to improve the deliverability and engagement of any email campaign is by making sure that you have clean data. This is especially important when you consider that 20% of all emails sent by companies fail to reach the inbox of the intended recipient.
It’s no secret that COVID-19 has turned the world of sales and marketing on its head. However, this doesn’t mean that it is no longer possible to generate B2B leads and convert sales – even during the current pandemic. The key is to meet prospects where they are right now.