Lead generation is a critical component in any sales and marketing strategy. According to research, 85% of B2B marketers consider lead generation as the most important part of their marketing goals. However, this can be a daunting task since there’s no one-size-fits-all approach to this strategy.
A good way to make sure you can connect with as many people as possible is to make sure the company you’re outsourcing to hires people from many different cultures.
At TTS we think a different way to look at the conventional wisdom is while it’s true outsourcing marketing work in a technical field might be cheaper in the short term, it will likely have hidden costs associated with it. These costs make it less effective in the long run.
Let’s look at how to increase your campaign’s telemarketing conversion rate, establish a respectable brand image for your company, and manage your telemarketing business.