Outsourcing Lead Generation for Your Business Might be a Good Idea
Lead generation is a critical component in any sales and marketing strategy. According to research, 85% of B2B marketers consider lead generation as the most important part of their marketing goals. However, this can be a daunting task since there’s no one-size-fits-all approach to this strategy.
If you’re a business owner, decision maker, or part of a marketing team, it’s crucial to determine your capabilities and decide if it makes sense to invest in an in-house team to market and sell your products or whether you should outsource your lead generation efforts. There are pros and cons to outsourcing, and the confusion between ‘should I do it myself’ or ‘should I trust someone else to do it’ is a struggle faced by many marketers when trying to take their lead generation efforts to the next level.
In this blog, we’ll discuss the benefits of outsourcing lead generation and why it’s actually a good idea for your business. But first, let’s discuss what is lead generation, when your company should consider outsourcing it, and when not to.
What Is B2B Lead Generation?
B2B lead generation refers to the process of identifying and attracting potential business customers who are interested in purchasing your company’s products or services. The term “B2B” stands for business-to-business, which means that the leads being generated are from other businesses rather than individual consumers.
B2B lead generation typically involves a combination of marketing and sales strategies to identify and nurture prospects through the sales funnel until they become paying customers. This strategy can help you build a strong pipeline of potential customers and drive revenue growth.
There are a variety of methods used for B2B lead generation, including:
- Cold calling
- Content marketing
- Social media marketing
- Email marketing
When Should Your Company Consider Outsourcing Lead Generation?
You should consider outsourcing B2B lead generation if:
- Your business lacks enough resources to dedicate a full team to lead generation
- You only want to focus your lead generation efforts on lower-funnel sales calls and closing deals – an outsourced service can help with the cold calling and appointment setting to help your team spend time where it matters most.
- You need additional expertise and effective systems to manage lead generation process
When Shouldn’t You Consider Outsourcing B2B Lead Generation?
Your company might not consider outsourcing B2B lead generation if:
- You have a full team dedicated to the lead-generation process
- You don’t have defined lead-generation goals
- You lack a reliable process for qualifying leads. However, an outsourced service can help you define the process
Benefits of Outsourcing Lead Generation for Your Business
Outsourcing B2B lead generation can be a smart and cost-effective solution if you’re looking to generate high-quality leads without investing in an in-house team. Below are some of the benefits of outsourcing B2B lead generation:
Benefit #1: Cost Effectiveness
Outsourcing B2B lead generation can be a cost-effective solution for your company if you don’t have the resources to build an in-house lead generation team. It allows your business to save money on recruitment, training, and salary costs associated with hiring an in-house team. It also helps to reduce overhead costs, such as office space and equipment, as the outsourced team works remotely.
Benefit #2: Easy Access to Skilled Professionals
Outsourcing B2B lead generation provides access to a team of skilled professionals with specialized knowledge and experience in lead generation. These professionals are well-versed in the latest lead-generation techniques, tools, and technologies, allowing them to develop and execute effective lead-generation strategies for your company.
Benefit #3: Increased Efficiency
Outsourcing B2B lead generation allows your team to focus on their core competencies while leaving lead generation to the experts. This helps to increase overall efficiency and productivity as you can allocate your resources to activities that drive revenue and growth.
Benefit #4: Increased Scalability
Outsourcing B2B lead generation provides flexibility to scale your lead generation efforts up or down, depending on your business needs. This is particularly beneficial if you experience fluctuations in demand, as you can quickly adjust your lead generation efforts to meet changing market conditions.
Benefit #5: Access to the Latest Technology and Data
Outsourcing B2B lead generation provides access to advanced lead generation tools and technologies, as well as valuable data and insights. This enables your business to develop and execute more effective lead-generation strategies, optimize your campaigns, and achieve better results.
Benefit #6: Faster and Better Results
When you outsource B2B lead generation, you can get better and faster results than building an in-house team. Outsourced teams are experienced and can develop and execute effective lead-generation strategies quickly and efficiently, helping you to generate high-quality leads faster.
Tactical Telesolutions Is a B2B Lead Generation Expert
TTS specializes in B2B lead generation. We can generate B2B sales leads with qualified prospects. We focus on finding quality leads at a consistent volume to fill your sales pipeline. We specialize in finding the decision-makers within an organization to cut down on your sales times.
Our projects involve “business-to-business lead generation” or escalation towards a sales opportunity, as well as market intelligence capture. Our clients opt for either pre-qualified phone leads or face-to-face leads depending on strategy, targets, resources, and logistics.
In over 30 years in business, TTS has established itself as a “higher end” telemarketing entity, supported by excellent agents, applications support, process, and consultative experience. It is for these reasons that many technical and life science companies have come to us for their lead generation needs.
Looking to outsource lead generation for your healthcare or tech company? Call us at (415) 788-8808 or fill out the contact form on our website. Our experts will get in touch with you.