Sales Lead Generation
We have been doing successful B2B telemarketing sales lead generation and B2B appointment setting for technology, biotech and life sciences companies since 1991. Our metrics are universally higher than in house teams and competitors – converting sales leads at 50-60% into qualified sales leads.
Our strategies come from years of working with numerous clients, and our tactics serve the needs of both Sales and Marketing. We have agents that have been doing this for 10+ years. Our agents have a variety of backgrounds from the medical field, IT, Life Sciences and many top industries.
Why Our Sales Lead Generation Succeeds Where Others Fail
Our campaigns are designed to offer a higher rate of quality business to business sales leads and improve with each call. From the start, our team will work with you to determine messaging, sales lead qualification, and objection handling. We provide a script for approval before calling. We also work with callers to improve the script as we learn more about your prospects and solutions.
Our agents can make 12-20 calls per hour. It typically takes up to two weeks to start seeing results. We aim to have three days of undisturbed calling to give feedback on scripting, quality of the list, and other observations to improve results.
We provide a lead sheet that is emailed to your sales reps. We can also schedule meetings and input the sales leads list into your CRM system. While most Lead Generation Telemarketing only makes sales appointments, we also offer feedback from all calls to help with future opportunities.
Key factors for assessing sales lead generation strategies are:
- What kind of sales lead output do you need generated?
- What is the chain of command for passing those leads on?
- What is the goal and how do we measure it?
Leading to:
- Defined Goals
- Pain Points
- List
- Script
- Agent
- Hand Off
- Reports
Other Reasons To Choose Tactical Telesolutions For Sales Lead Generation?
- Set up is bundled in with list compilation and scripting at no extra charge. TTS only bills for hours called. We bundle in additional tasks like emails, inbound 800 lines returning to our team and other activities.
- Telemarketing lead lists may be derived from Client resources, and up to 1,000 records (per agreement phase) to be derived via TTS proprietary lists to provide additional data points.
- Based on historical numbers with similar projects, TTS can uncover and speak with key contacts at a rate of 3 per calling hour, leading to an ongoing funnel of records in escalation.
- The Client defines parameters for a qualified sales opportunity.
- TTS will typically generate sales lead qualification on a spectrum between: 1 every 4 calling hours (2 per day per agent)- to 1 every 20 calling hours (2 per week per agent).
Key factors in estimating results that can produce “1 every 4 hours to 1 every 20 hours”:
- Message depth/number of qualifying questions.
- Cost/impact of product or solution.
- Market awareness of brand and/or value.
- Verticals.
- Size of target enterprises.
- Target titles.
Averages increase over time, with 3 months of consistent calling to achieve peak results. TTS can easily scale to add or subtract agents from the team as you need them.