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Outsourcing the Key to Successful Cold Calling Ask any salesperson, and chances are he or she will tell you that the task they most dread is cold calling. This is unfortunate given the importance cold calling plays in filling the sales funnel. Many salespeople will put cold calls on the bottom of their to-do list […]
Follow-Up Calls Can Help Improve Direct Mail Results Direct mail is an outstanding marketing tool for companies of all sizes. Unfortunately, many direct mail campaigns fail to yield the desired results because no follow-up occurs. One of the simplest, and most effective, ways to improve the return on investment of any direct mail campaign is […]
Avoiding the Pitfalls of Outbound Lead Generation Telemarketing Campaigns In a perfect world, inbound lead generation would always keep your company’s sales funnel full. However, there are times when outbound calling is necessary to drive leads and identify new prospects. A successful outbound telemarketing campaign is no easy endeavor and many companies simply don’t have […]
The Importance of Warm Calling If you have considered a telemarketing firm to conduct your cold calling duties you are not alone. Each year, thousands of businesses of all sizes look to contract out these duties. In addition to cold calling, warm calling is another task that is often better left to a professional telemarketing […]