The Top 5 Articles of 2020
As 2020 comes to a close here is a collection of our top viewed articles from the past year.
Successful lead generation in the midst of a global pandemic presents unprecedented challenges. In order to rise to these challenges, marketers must be mindful of the fact that what worked in the past may no longer work due to a shift in buying behaviors and patterns. There are ways, however, to customize lead generation strategies in these uncertain times.
A great appointment setter is critical to the success of a business. Unfortunately, not every person is adept at this important task.
Anyone who has experienced the challenges of appointment setting can tell you it is a difficult endeavor. Nonetheless, it is a necessary one if you want to build the type of sales funnel that will allow your business to be successful.
Hiring a sales consultant for your company can make good financial sense and help elevate your sales. Such consultants can help implement a more effective sales strategy, strengthen morale and increase sales conversions. However, hiring the wrong sales consultant can actually do more harm than good.
If you are a technology company trying to decide between in-house telemarketing or outsourcing lead generation efforts, you are not alone. Every day, more and more tech companies are struggling with that very same dilemma.
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