Lead Generation Myths

Generating leads is essential to the success of any business. Unfortunately, there is a lot of misinformation regarding lead generation which can result in lost sales and missed opportunities.

One of the biggest challenges of lead generation is keeping the flow of leads steady. Many times it feels like feast or famine. You either have so many leads you can’t possibly follow up on every one of them, or you have none at all.

If you really want to connect with prospects who are interested in your products or services, it is essential that you approach lead generation in the right way. The biggest barrier to this is falling prey to the many myths surrounding lead generation. So what are those myths and what is the truth when it comes to mastering the art of lead generation? Read on to find out:

Myth #1: Generating leads can be done on an as-needed basis.

Truth: In order to keep a steady flow of leads in your sales pipeline, it is imperative that you consistently connect with prospects, not just when you have downtime. Although this can be challenging, failing to approach lead generation in this manner will create gaps in your sales funnel.

Myth #2: If you have a website, you will be able to obtain leads.

Truth: To generate leads, your website needs to have a system and plan in place for generating leads. This means creating content for your website that prospects want and need. Your website also must promote interaction between your brand and prospects.

Myth #3: Lead generation is just a matter of getting information out to prospects.

Truth: If you want quality leads, you must focus on lead nurturing by engaging with prospects. Further, you must track what methods of lead generation garner the best leads and capitalize on those methods.

Myth #4: Quantity beats quality.

Truth: While you want as many leads as possible, it is important that you are filling your sales funnel with only those leads that are likely to—at some point down the road—become customers. Remember, it is better to have 100 qualified leads than 100,000 unqualified leads since you will be better able to invest your time and resources into nurturing those leads that are most likely to become customers.

Myth #5: Generating leads won’t cost you any money.

Truth: Even if you don’t purchase a list of leads, you still need to invest in lead generation. If you want to become a thought leader in the industry, draw people to your website or nurture leads, it will cost you both time and money. So while you may have to spend money on quality content for your website, for example, this investment will pay off down the road in the form of new customers.

Generating leads is critical to the success of your business. The more thought and planning you put into this task, the more customers you will secure over time.