How to Recapture the Attention of Older, Colder Leads
Even if a sales rep gave up on a lead in the past, it is never too late to re-ignite the conversation with that lead.
Three Lead Generation Metrics Every Business Needs to Track
If you own a business, there are key metrics that you need to keep track of to ensure that your lead generation efforts are working.
Why B2B Telemarketing is More Important Than Ever
With all the different types of marketing methods available today, it may come as a surprise to many B2B marketers that telemarketing is still one of the most effective.
Why Writing Off Cold Calls Could Hurt Your Sales Numbers
Many marketing experts will tell you that at the start and end of a sales engagement, phone calls are almost always the best course of action. At the beginning of a relationship you want to make a connection and when you close a deal you want to cement the relationship. There are plenty of lead nurturing tactics to use in between – email, for example – but nothing will every replace the sound of a voice on the other end of a call.