It’s no secret that COVID-19 has turned the world of sales and marketing on its head. However, this doesn’t mean that it is no longer possible to generate B2B leads and convert sales – even during the current pandemic. The key is to meet prospects where they are right now.
Things may never be the same when it comes to B2B sales but that doesn’t mean you can’t be as successful as ever. And while it may sound odd to talk about setting B2B appointments during a pandemic, setting appointments is actually one of the smartest things you can do to protect your business during these tough times.
Many marketing experts will tell you that at the start and end of a sales engagement, phone calls are almost always the best course of action. At the beginning of a relationship you want to make a connection and when you close a deal you want to cement the relationship. There are plenty of lead nurturing tactics to use in between – email, for example – but nothing will every replace the sound of a voice on the other end of a call.
Many marketing experts will tell you that at the start and end of a sales engagement, phone calls are almost always the best course of action. At the beginning of a relationship you want to make a connection and when you close a deal you want to cement the relationship. There are plenty of lead nurturing tactics to use in between – email, for example – but nothing will every replace the sound of a voice on the other end of a call.