Five Ways to Spice Up Your Lead Generation Efforts

There are several tried-and-true methods to generate leads for your business. Periodically, however, businesses may need to augment those efforts with some fresh tactics.

Even if you aren’t desperate for leads at this moment, it is always good to mix things up a bit. By doing so you may attract some leads that you otherwise may have missed. Since coming up with new ideas to attract leads can be difficult, we’ve come up with some you may not have tried or have not used in a while.

Networking events. Since everything seems to be done online these days, meeting with people face-to-face may feel like a novelty. You will be amazed at how much traction you gain by handing out business cards, shaking some hands and asking for referrals at networking events.
Videos. While in a perfect world, you would post a video on YouTube and sit back and watch it go viral, this probably isn’t going to happen. However, by posting an entertaining video that tells a little bit about your brand—without selling—you may find yourself getting some unexpected attention from potential customers.
News outlets. Ever heard of a slow news day? Well, a slow news day can do wonders for a brand. While you should never be pushy, consider calling some local journalists and telling them a little bit about your business. Has it been in your family for generations? Does it support an important local charity? You get the idea. If you have a good story and you explain it well, you may find yourself getting a call one day from a news reporter that needs to fill some airtime.
eBooks. This type of lead generation works particularly well for B2B companies. The key to any eBook is that it is worth reading. If you are going to sell, you can be sure it won’t get read. However, if you provide readers with insights and expertise they can really use, it definitely will get read. And you’ll be seen as a thought leader in the industry.
Webinars. Webinars are easy to broadcast and allow you to get your message out to a large number of potential prospects. If you hold webinars regularly, you are likely to gain a healthy following, as well. At the end of your webinars always ask attendees to visit your website or follow you on social media.

The traditional forms of lead generation are popular because they work. While no one is proposing you give up on these traditional forms, it never hurts to mix things up a bit.