Why Appointment Setting Can Make or Break a Business
It takes an average of eight contacts per lead to close a sale but most salespeople give up after only one or two contacts. It’s not that they don’t care or that they aren’t motivated to make a sale, they simply don’t have the time. Consider how much time it takes to reach out to a single prospect two or three times. Then double or triple that number and it is easy to see how salespeople quickly become overwhelmed.