It takes an average of eight contacts per lead to close a sale but most salespeople give up after only one or two contacts. It’s not that they don’t care or that they aren’t motivated to make a sale, they simply don’t have the time. Consider how much time it takes to reach out to a single prospect two or three times. Then double or triple that number and it is easy to see how salespeople quickly become overwhelmed.
Many companies have given up on B2B sales appointment setting because they feel it is too demanding. This is unfortunate because when done correctly, appointment setting allows you to be more confident in your projects and set more ambitious sales goals to grow your business. It also allows you to increase your lead-to-prospect-to-customer conversion rates.
Many companies have given up on B2B sales appointment setting because they feel it is too demanding. This is unfortunate because when done correctly the ROI on B2B appointment setting calls can be tremendous. The good news is you don’t have to go it alone – Tactical Telesolutions can do the calling for you if you don’t have the time or expertise to do it in-house.
B2B appointment setting is critical to a company’s ability to generate quality leads, close deals faster and boost ROI. That’s why appointment setters needed to be skilled at reaching decision makers and building the type of rapport that leads to face-to-face meetings with salespeople.