Standard BioTools – Microfluidic systems for gene expression, genotyping & next-generation sequencing Standard BioTools boosts its marketing and sales team efficiency using Tactical TeleSolutions, Inc. lead generation/appointment setting, lead nurture and event registration services
Company:
A simple, yet efficient design is the hallmark of the NanoFlex™ valve. It consists of a membrane that deflects under pressure to pinch off the flow of fluids in a microchannel. The valve is made from two separate layers of elastomeric rubber that have been placed on a micro-machined mold. By bonding the layers together, the recesses form channels and chambers in a rubber chip.
BioMark™ HD System
The BioMark™ HD System is the newest real-time PCR system developed by Standard BioTools. With enhanced productivity, increased reliability, and reduced instrument footprint, the BioMark HD System gives you everything the original BioMark delivered—and more. Numerous top-tier scientific journals present data from the Standard BioTools BioMark HD System in which single-cell gene expression profiling uncovered biological phenomenon beyond the resolution of other technologies.
Challenge:
Standard BioTools needed a partner with representatives who could absorb and speak intelligently to scientists, administrators and educators in English, French and German; about its very complex product offering i.e. the newest Microfluidic systems for gene expression, single-cell gene expression, genotyping & next-generation sequencing. The vendor of choice would need to act as a transparent representative for Standard BioTools.
Solution
Tactical TeleSolutions, Inc. implemented lead generation and event registration programs calling into labs, research facilities and universities in both No. America and Europe. TTS was able to supply highly educated English, French and German speakers for those programs in order to generate qualified sales leads and recruit event attendees for scientific conferences.
Benefits
The Tactical TeleSolutions, Inc. team secured sales leads and registrants at scientific conferences, increasing the effectiveness of Standard BioTools sales and marketing campaigns. TTS’s ability to supply in-language speakers to its client provided Standard BioTools with greater insight to its European marketplace.